This is important knowledge, because it’s not likely that you can change how millions of people’s brains work. If you want to change their opinion on anything, you’d better be pragmatic and use these findings to get your message across.

In other research the Yale team found that Hierarchical Individualists were more open to scientific evidence of man-made global warming when coupled with the suggestion that nuclear power might be a way to address the problem.

Looks like Bill Gates is onto something good.